Amaro 33 by Yg Design

Yg Design Demonstrates The Amaro 33 Grappa-Based Liqueur

YG Design, the lead designer of the award winning work Amaro 33 - Grappa- based liqueur by YG Design spells out, The aim of the client with this NPD was to enter into the high-priced liqueurs segment, expecting to be seen as simple yet different. The inspiration came from mixing the classical codes of this type of drink with a contemporary touch to attract young consumers. As a result, it is used a hip flask as a base, which was modelled in shape and details with texture on the front and back, and a label that in daytime looks minimalist and at night, glows in the dark illuminating the brand..

Amaro 33 by Yg Design Images:

VIA: http://competition.adesignaward.com/design.php?ID=57863

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