Branding by Joel Derksen

Joel Derksen Illustrates The Wikiwiki Poke Shop Branding

Joel Derksen, the designer of the displayed work Branding:WikiWiki Poke Shop by Joel Derksen spells out, Wiki Wiki's bold approach to Poke seafood dishes led us to take an equally bold approach: black and white, bold colours, and a dynamic identity. The new restaurant has been seen in Grand Rapids as "a piece of Amsterdam" within a city known for its Americana and provenance-based visual landscape. While engaging with the client, the brief came as a manifesto to move away from the Americana cues, or the Hawaiian "tiki" cues. The urban, intense, London-Amsterdam inspired design language brought the owner's vision to life..

Branding by Joel Derksen Images:

VIA: http://competition.adesignaward.com/design.php?ID=61701

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