Spiderweb
The main idea was to create something that brings all the attention to the product, using less elements as possible and creating some connection with the target public at the same time. The web element also refers to the grip of the shoe and his wild nature, bringing a personification to the product. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip.
Spiderweb Key Visual by Mateus Morgan was identified as an outstanding representation of communication design by the A' Design Awards. Spiderweb Key Visual won the Golden A' Design Award in Computer Graphics, 3D Modeling, Texturing, and Rendering Design in 2021. The A' Computer Graphics, 3D Modeling, Texturing, and Rendering Design Award is an international, jury-voted, fair and ethical design prize that celebrates excellent design of animations, simulations, game designs, virtual reality models, architectural renderings, infographics, digital illustrations, 3D character models and more.
